SEO and Balancing the Search

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(photo credit: http://seomarketingsrv.com/)

In the essay, “A Fair History of the Web? Examining Country Balance in the Internet”, authors Mike Thelwall and Liwen Vaughan investigate  the possible reasons behind the uneven representation of international websites on the Internet Archive. The biggest issue (which is still the case) is “the ability of search engines to find pages through links and their ability to index them”. (p165)  It is also true as the authors state that “the visibility of a website..is known to affect a site’s chance of being indexed by search engines”. (p167) This is an issue that I also face continuously with my own website and it was not until I inserted a SEO widget that my site began to gain more visibility and page views. SEO is an acronym for Search Engine Optimization which is the process that affects the visibility of a website. For example, if I had a post title with a symbol in it such as an asterisk, if the Google or Yahoo search engines “crawled” my website, they would not pick up on my post and list it in their search engine because of the asterisk. The SEO Widget informs me in advance before I post that the asterisk would affect the post’s visibility. All large music sites like Billboard and MTV pay huge amounts for SEO agencies but one is able to obtain a similar tool for free.

The authors posit in their conclusion that “poorer countries generally will be underrepresented” on the Internet Archive  and the same could be said for smaller websites and archival sites from even those countries that are represented because of the lack of  SEO visibility. The Caribbean Histories website does not appear to have this issue because of where the website is located and hosted. The Caribbean Histories website is essentially a massive clearinghouse of British-based information on the British colonies of the West Indies. It is not a separate site with its own domain; rather it is housed under the larger umbrella of the United Kingdom’s National Archive website. Immediately one who is well versed in colonial history would become naturally suspicious of the information presented by the site. The site tries to assuage these possible feeling of  mistrust by  stating that although most of its documents are from correspondence from British administrators, they have also tried to include archival materials form other sections of the Caribbean population including testimonies from women and poor people. The site presents written text along with other multimedia such as photographs, advertisements, news articles and sketchings. Because the site is located within the realm of the much larger national Archive site, it is more likely that it will be easily found the search engines and thus provide scholars with quick and reachable information. While I am not convinced that it is the most optimum situation (meaning the documents are still in the hands of the colonial power), I can appreciate that in the digital world that counts the most is the ease and swiftness of accessibility.

17 comments

  1. Yes, we really need to balance the search with SEO! Keep it up and thank you for sharing perkful information!

  2. Search is often more leaning towards high ranking sites even if they do not provide relevant information. However, Google is improving their algorithm and making it more user centric which means that social sharing, popular content will be favored more in coming updates of search engines.

  3. A good educational purpose post about search optimization and Thank you for posting it.

    I have a good resource about SEO Esp. for students listing 29 most common SEO Terms with their meanings. Feel free to mention it if you find it good.
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  4. Great post and thanks for sharing!

  5. Thanks for posting this SEO article.i hope just one post or article getting good rand if continue updated. Very powerful way always updating content.

  6. Thanks for posting this SEO article. More traffic is vital for all SEO’s.
    Allweb Marketing – Grand Junction SEO

  7. SEO in underdeveloped countries is limited only by the fact that there are probably fewer people in the workforce who are able to have jobs outside of the industries necessary to living. AKA, there’s more people who can stay in front of a computer and work. Case in point, I’m able to sit here and do SEO for my site FestGuru.com – Music Festivals & More because my SO is able to work and I’m not required too.

  8. “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

    nice info

  9. I couldn’t have said Rohan’s comments any better. He’s absolutely right. Sites, even the small ones, with good SEO and quality content will go farther than those that have the opposite. Especially right now that Google favors sites that value quality over quantity.

  10. While it may seem that the search engines penalize smaller nations and websites in general, that’s because they are determined to display the site with the most relevant information in the #1 position. So if someone is searching from the Caribbean for Caribbean history, I couldn’t imagine why the search engines would not point to local sources if their information is indeed the strongest. Maybe this guide on would help you understand how that concept works.

  11. SEO

    Great post and thanks for sharing!

  12. Great ! i hope just one post or article getting good rand if continue updated. Very powerful way always updating content.

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  14. gotta agree with Rohan on this one. Quality original content beats curation and good on-page seo with decent off-page seo will beat good hosting locations and over optimization. Focus on quality and the interests of your traffic. Deliver relative content for your keywords and you’ll be rewarded.

  15. Although where the site is hosted does matter but recent Google updates makes it easy for small sites, with good SEO, backlinking and above all, unique content come above many bigger websites. I myself have a site which surpass many bigger websites for same keywords. One of my site gets indexed within 4 minutes to the first page of the Google. So, in all I believe that although site location does matter but it isn’t the only factor in getting better rank on Google.

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